by Rob O'Byrne | Mar 20, 2017 | Featured, Marketing, Mentoring, Tips on Consultng
As I’ve mentioned in many previous posts here at the Consulting Business School Blog, to run a successful independent consulting business, you need to be proficient in a range of skills beyond a technical knowledge of your chosen consulting field. Some of...
by Rob O'Byrne | May 17, 2016 | Marketing, Tips on Consultng
If you’ve been following this blog, you’ll know I’m always advocating the need to work on your marketing as an independent consultant. When you are new to the game, this is doubly important, since word of mouth is not the fastest way to acquire new...
by Rob O'Byrne | Dec 14, 2015 | Featured, Marketing
In previous posts on this blog, I’ve frequently mentioned the importance of knowing how to market yourself and your business. One way you can do this is by running occasional webinars to share your expertise and engage with potential customers. Add Value to...
by Rob O'Byrne | Jun 1, 2015 | Marketing, Tips on Consultng
If you’ve been taking a look at my previous posts, you’ll notice I’ve mentioned marketing at least once or twice. I’ve certainly stated that some marketing knowledge is essential if you are to run your own consulting business. But do you really know why you...
by Rob O'Byrne | May 4, 2015 | Marketing, Sales, Tips on Consultng
I recently had a conversation with an acquaintance of mine, who happens to be a psychotherapist. Don’t be concerned—I’m not in need of therapy yet. The conversation was purely social and centered on some of the parallels between his line of work and mine. In...
by Rob O'Byrne | Sep 13, 2014 | Marketing, Start Consulting, Videos
This is a little more than stating your consulting service offering and trying to ‘differentiate’ your consulting services. Deep down, really deep down, what do you actually stand for? Why do you do, what you do? This awesome video from Simon Sinek will...
