As I’ve mentioned in many previous posts here at the Consulting Business School Blog, to run a successful independent consulting business, you need to be proficient in a range of skills beyond a technical knowledge of your chosen consulting field. Some of those essential skills will already be in your portfolio, especially if you have held a...
Read MoreRaise Your Consulting Profile with Letters to the Editor
If you’ve been following this blog, you’ll know I’m always advocating the need to work on your marketing as an independent consultant. When you are new to the game, this is doubly important, since word of mouth is not the fastest way to acquire new leads and customers. Therefore, you need to be a little innovative if you want to raise...
Read MoreThe Benefits of Webinars in Management Consulting
In previous posts on this blog, I’ve frequently mentioned the importance of knowing how to market yourself and your business. One way you can do this is by running occasional webinars to share your expertise and engage with potential customers. Add Value to Your Marketing with Webinars The use of webinars in management consulting can serve two...
Read MoreThe Other Reason to Market Your Consulting Business Properly
If you’ve been taking a look at my previous posts, you’ll notice I’ve mentioned marketing at least once or twice. I’ve certainly stated that some marketing knowledge is essential if you are to run your own consulting business. But do you really know why you need to market your consulting business properly? It’s Not Just About Revenue Of...
Read MoreThe Psychology of Business Consulting
I recently had a conversation with an acquaintance of mine, who happens to be a psychotherapist. Don’t be concerned—I’m not in need of therapy yet. The conversation was purely social and centered on some of the parallels between his line of work and mine. In reflecting on that conversation, it occurred to me just how much time business consultants...
Read MoreWhat does your Consulting Business stand for?
This is a little more than stating your consulting service offering and trying to ‘differentiate’ your consulting services. Deep down, really deep down, what do you actually stand for? Why do you do, what you do? This awesome video from Simon Sinek will get you thinking on the right track. Best Regards, Rob O’Byrne Email:...
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