In my part of the World, Australia, things really slow down over the Christmas Holiday. For about 6 weeks. People take their summer holidays. And I’m sure if you don’t celebrate Christmas in your part of the World, you have similar long periods of ‘down-time’.
Customers are away, you can’t maintain your sales and marketing efforts……and the ‘post holiday’ period can be a struggle to get momentum again.
So here’s what I do:
- Maximise your sales effort 3-4 months out from a major holiday. This way you’ll have a couple of client projects that are likely to see you through the down time.
- If you can, take time off! I always take time out to clear my head, relax a bit, not too much, and plan my year ahead.
- Use the down-time to focus on you and your family. If your sales pipeline is healthy, don’t stress!