If your corporate life has involved plenty of marketing activity, I apologise in advance for trying to teach you to suck eggs, but the simple fact is; many people who start out in consulting do so solely on the basis of technical expertise.
So if you’ve never had to regularly sell yourself or your services in order to make a crust, you may not be familiar with concepts like the elevator pitch. An elevator pitch might be something you’ve never heard of or something you left behind the day you got the job you’re now planning to exit.
So … What is an Elevator Pitch?
It’s a short, verbal summary of you—meaning the business side of you.
An elevator pitch is a way you will convince potential clients– in less than two minutes—that they need to get your business card and have a longer chat about what you can do for their enterprise.
An elevator pitch is just like any other marketing tactic. There’s a way to do it right and a way to do it wrong, but either way is better than not doing it at all.
Let’s Talk Some More
Over future posts, I’ll be sharing plenty of hints and tips for marketing, including how to perfect your elevator pitch. As a very first step though, prepare yourself to shut the shrinking violet in the closet, along with the artifacts from your old work cubicle or office.
In your new life as a consultant, you’ll need to talk-the-talk just as well as you walk-the-walk.
Don’t worry though. Like everything worth doing, it’s fun when you know how and you’re not on your own. The folks in our team have all been where you are and we’re here to help you learn, every step of the way.
Let’s enjoy the journey together.
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